Driven By Your Vision
See if Yellowcake Pictures is the right fit for your company.
You're a business owner with a story to tell. Whether you've recently faced unexpected challenges or are just looking to breathe new life into your brand's image, it's easy to say you're in need of a comprehensive multimedia solution. You're in the right place.
Multimedia Design Defined:
The modern digital landscape requires a consistent multifaceted approach to design.
At Yellowcake, 'multimedia design' isn't just a buzzword. It represents our expansive expertise, encapsulating a myriad of design services tailored to fit today's digital demands. Whether it's graphic design to portray your brand's visual identity, web design to solidify your online presence, or film production to captivate your audience, our team seamlessly blends these disciplines to bring forth cohesive and compelling solutions. Our approach is holistic, ensuring that every touchpoint your audience interacts with resonates with your brand's voice and vision.
GRAPHIC DESIGN
You've used Canva to generate a logo and, while it looks decent, deep down you know it's generic and easily blends into the crowd. You've been hesitant to engage a designer, fearing high costs and overpowering opinions, but Yellowcake strikes the balance: crafting distinctive visuals tailored to your brand without breaking the bank or overshadowing your vision.
The answer to this informs our strategy for the project and defines which of our skill sets we end up applying to it.By partnering with us, you ensure your business's story is presented in a compelling, consistent, and comprehensive manner across all platforms. Boost your brand's visibility, engage your audience, and drive results with Yellowcake.
The Big Three
Web Design. Graphic Design. Film Production
All brands benefit from cohesive marketing materials. But not all jobs come to us, at their inception. Often we dont have any control over the foundational elements that we’;re working with. Instead of tearing that down and starting from scratch we begin with a simple question, "What are your goals in hiring us and how will this benefit your business?"
The Bottom Line
Your success determines our success.
It's easy for designers to focus so heavily on what their producing for their client, that they lose sight of the reason they were hired in the first place - to help their client achieve their goals. At Yellowcake, our clients business goals are the central driving force behind the decisions we make, the resources we allocate and time we spend every one of the projects we work on. Scroll down to see the way we handled a complex, high-stakes project.
In the aftermath of the devastating Woolsey fire in 2018, Rancho del Cielo Malibu wasn't just grappling with the ruins of their cherished wedding venue but also a tumultuous digital storm. Owned and lovingly nurtured by Jill Palethorpe and Sparky Greene, this venue wasn't just a business. It was home. The couple resided on the property full-time, having lived every high and low of the journey there. Sixteen years prior to the fire, driven by the necessity to meet their mortgage needs and a passion for creating memorable moments, they embarked on the venture of turning their home into a dream wedding location.
Escape From the Rumor Mill
Your business burns down in a fire that nearly killed you and the internet convinces itsself that you're closing down for good. Escaping the rumor mill is not so easy.
case in point:
01
The Abyss
The challenge was multi-fold for Jill and Sparky. They'd lost their home and all of their worldly possessions, as well as their respective life's work as artists. In addition their place of business was a smoldering abyss. Physically, they had to cater to brides still willing to embrace the charred remains of Rancho del Cielo. Digitally, they had to combat a narrative that threatened to malign their years of hard work. That's where Yellowcake stepped in.
02
Enter Yellowcake
Our first task was to reintroduce authenticity into their digital presence. We believed in the power of truth, even if it was painful. Using Mr. Greene's heart-rending footage from the fire, we produced content that showcased the magnitude of their loss but more importantly, their courage in the face of it.
But addressing the past wasn't enough; we needed to secure their future. Our digital strategy team launched a targeted communication campaign. This included testimonial-driven content from couples who'd wedded at the venue post-fire, celebrating its enduring charm.
03
Content Heavy Strategy
Getting coverage of the 2019 wedding season (the first post-fire wedding season) was integral to our strategy. Yellowcake took charge of photographing and filming all 14 weddings that year, using this rich, real-time content to post regular updates and stories on social media, keeping followers captivated and confident in Rancho del Cielo's triumphant return.
Additionally we filmed and photographed the clean up and revival process which presented its own set unique technical challenges. Things like ‘how do you ensure that an array of more than 6 timelapse cameras deployed on 19 acres of rugged terrain, will have power to run, when electricity has yet to be re-established on the property?’ The answer is generators and battery banks and constant maintenance of both.
04
Results
By intertwining raw emotion with strategic digital techniques, Yellowcake didn't just help squash rumors; we ignited a narrative of resurgence, ensuring that Rancho del Cielo Malibu's legacy lived on, both offline and online.
05
A word from the client
"Yellowcake are creative, talented, professional and, most importantly, they listen. They - unlike many design companies - don't try to cram your business into their box for the world to see. They put the business goals of their clients first, and provide solutions based on their skillsets. They are honest, conscientious, and hard-working. And they do beautiful work.
Hire them."
Venue Owner - Rancho del Cielo Malibu
All brands benefit from cohesive marketing materials. But not all jobs come to us, at their inception. Often we dont have any control over the foundational elements that we’;re working with. Instead of tearing that down and starting from scratch we begin with a simple question, "What are your goals in hiring us and how will this benefit your business?"
The answer to this informs our strategy for the project and defines which of our skill sets we end up applying to it.By partnering with us, you ensure your business's story is presented in a compelling, consistent, and comprehensive manner across all platforms. Boost your brand's visibility, engage your audience, and drive results with Yellowcake.
The Big Three
Web Design. Graphic Design. Film Production
01
GRAPHIC DESIGN
You've used Canva to generate a logo and, while it looks decent, deep down you know it's generic and easily blends into the crowd. You've been hesitant to engage a designer, fearing high costs and overpowering opinions, but Yellowcake strikes the balance: crafting distinctive visuals tailored to your brand without breaking the bank or overshadowing your vision.
02
WEB DESIGN
You've given SquareSpace or Wix your best shot, but still feel your website doesn't quite capture your brand or its potential. Enter Yellowcake: we're here to craft a standout, functional website for you, eliminating the stress and saving you time that should be spent building your business.
03
FILM & CONTENT
You're more than aware of what that high production-value will do for your company's brand image. Yet, the notion of hiring a film crew and all the moving parts, and insurance and equipment necessary - is nauseating. Yellowcake Pictures started out as a film production company. Content production is our strong suit - take a look at the rest of our site if you're skeptical.