What this project says Yellowcake
We included Candice Collective as a case study because it showcases what we do best: translating a clear client vision into a polished, functional brand experience. This project demonstrates our ability to build tools, not just visuals—a searchable archive, a refined brand kit, and a website that works as hard as the client does. It's a perfect example of strategic design in service of a seasoned professional who knew what she needed and trusted us to deliver it right.
Project Type
Client Sector
Year
Graphic Design, Web Design
Marketing, Event Production
2024
The Candice Collective
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What our client walked away with:
Candice Collective is the kind of project that reminds us what happens when a client knows who they are—we’re just here to sharpen the signal. She brought a decade of top-tier experiential work to the table and needed a site that didn’t just show it off, but let it speak for itself.
She received a polished brand identity kit that reflects the her highly organized, fashionable, no-nonsense personality as an individual and a fully responsive portfolio with filterable metadata that lets users sort projects by skill set, client, or year—no fluff, just function. The design is clean, elevated, and intentionally quiet, so her work (and her clients’ brands) stay center stage. We followed her lead, pushed where it counted, and made sure the whole thing walked and talked just like she does.
