Tipsy Vincent, LLC
[2]
Why its a case study:
Tipsy Vincent is a standout case study because it showcases Yellowcake’s full-service capabilities—transforming a simple paint-and-sip idea into a fully realized subscription-based art brand with custom products, curated content, and a seamless e-commerce experience.
Project Type
Client Sector
Year
Web Design, Graphic Design, Video Production
business development
2021
ABOUT
PROJECT
Tipsy Vincent came to us mid-pandemic with an idea for an art supply subscription box. We helped shape the product and the business, developing a cohesive brand identity that tied together every element—from the packaging to the included materials. The final experience featured custom paints, beginner-friendly tutorials, and an “art class at your doorstep” educational component delivered through video lessons. From branding and packaging to motion graphics and e-commerce, we built it all from the ground up. The result is a playful, approachable art kit that feels like it was always meant to exist.
